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Gen Z
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Generation Z (often shortened to Gen Z), also known as zoomers, [1][2][3] is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation loosely being defined as people born around 1997 ...
Gen Z this, boomer that ... and now Gen Beta? Here's how to define the different generation names.
Learn the different generation names and years, from the Greatest Generation to Gen Alpha. Find out what generation you are and what defines each one.
Gen Z is the first true digital native generation. As opposed to millennials, the generation that lived through the rise of the Internet while still growing up with cable television and landline phones, Gen Zers have lived their lives fully connected digitally.
Learn how generations are defined by birth years, shared experiences and cultural touchstones. See how Gen Z, the youngest generation, differs from others in race, music, retirement and more.
Learn who Gen Zers are and what defines them as a generation. Explore their racial diversity, education, employment, technology use, financial mindset, mental health challenges and political views.
In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Learn about the characteristics, traits, and trends of Gen Z, the first truly digital native generation born between 1997 and 2012. Find out how Gen Z approaches money, work, social issues, and mental health in a rapidly changing world.
Here we have two generations born into the digital world, yet shaped by different global events and technologies. The Gen Z vs. Gen Alpha conversation gets to the heart of how these age groups differ in culture, tech fluency, and worldviews — even as they share overlapping timelines.
Who are Gen Z? If you were born between 1997 and 2012, you are officially part of Gen Z. Gen Z have recently been found to have developed a love of high-strength nicotine, a desire to protest in ...