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At the billion-dollar WPP programmatic platform Xaxis, more than 3,300 brands are reaching consumers in 47 global markets. I recently asked Xaxis Global CEO Nicolas Bidon to shed light on some of ...
Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising ...
GroupM is the world's leading media investment company. We make advertising work better for people.
Xaxis, the programmatic media buying platform for WPP's GroupM media agency network, is celebrating its tenth anniversary this June. The milestone comes almost two years after it increased its ...
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the
Xaxis is a division of GroupM, the world's largest media investment Group responsible for more than $113 billion in annual ad investment. Interview with Xaxis' CEO of North America, Matt ...
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers.
History []. Xaxis was launched by WPP and GroupM. The creation of Xaxis was spurred from the rapidly growing demand for audience buying and solutions that allow advertisers to target specific audiences. Xaxis was a big early success because it used WPP's buying power to acquire discounted inventory, then added value through data and tech. Xaxis launched Light Reaction on June 2, 2015.
Founded in mid-2011, Xaxis was one such unit housed within WPP's media trading powerhouse GroupM.Its current CEO Nicolas Bidon is now making vocal comparisons between "Xaxis 1.0," which was ...
Welcome to Xaxis. Created more than eight years ago, Xaxis boasts presence in 47 markets, 16 of which are in Asia Pacific. Today, we are one of the largest global market player and an innovative thought leader in outcome media. The Xaxis content hub will be your platform to access insightful content, research and thought leadership pieces from across our business divisions.